Churchill to unveil new HD graphics package

Churchill Downs, which became the first racetrack in the United States to

offer simulcasting in high definition ("HD") last year, will unveil a new

graphics package designed specifically for the HD experience when racing returns

on Saturday.

"We were very pleased with the reception that our high-definition signal

received last fall, and the positive feedback from customers both on-track and

at simulcasting outlets across the country convinced us to move forward with

this redesign," said Kevin Flanery, senior vice president for Churchill Downs

Inc. "Our customers were instrumental in helping to create this new look for the

Churchill Downs signal through their recommendations and suggestions. Our

ambition is to provide them with the best possible experience when wagering with

Churchill Downs, and we believe the new design of and added information within

this new HD graphics package will move us closer to that goal."

Churchill's new graphics package will be available on both high and standard

definition signals. The new design features bold colors and easy-to-read

information in a clean, streamlined presentation, created to maximize visibility

and improve the overall end-user experience. Because high definition offers

additional viewing space in the widescreen 16:9 format, the new design

eliminates the standard HD "side panels," shifting the main screen to right and

using the additional screen space for exclusive wagering and handicapping

information from BRIS. While this information will not be displayed on

traditional standard-definition televisions in order to prevent distortion, both

signals will include the same handicapping and wagering information that has

historically been available.

The new Churchill Downs graphics were designed by Reality Check out of Los

Angeles. The studio has extensive experience in HD brand-quality graphics, and

has designed for ESPN, CBS, FOX, the National Football League and Major League

Baseball. The look of the new package and the information included was developed

based on customer research and feedback.

Churchill Downs continues to work with simulcast outlets across the country

to make the HD experience available to as many customers as possible.

"We look forward to continuing our expansion into high definition and making

additional improvements," Flanery added. "We remain open to any interest from

simulcast outlets that may want to offer the Churchill Downs signal in high

definition, and look forward to working with them to continue enhancing our

product."