Rachel memorabilia to raise money for cancer
research
Kendall-Jackson Winery announced Thursday a five-month-long charity auction
that will take place on its web site (www.kj.com) and will feature items,
donated by winery owner and co-founder Jess Jackson, that are related to RACHEL
ALEXANDRA (Medaglia d’Oro). A new item and new auction will be introduced every
month through November.
Each successive week’s item will be more valuable — culminating in a Super
Lot in November. All of the proceeds from the auction will benefit the V
Foundation for Cancer Research.
Bidders can now go to www.kj.com where they can place their bids on a halter
worn by Rachel Alexandra prior to her Preakness S. (G1) victory workouts.
Each month a new item of sports collectible memorabilia from Rachel
Alexandra’s current campaign will be introduced on the auction page. Each item,
of progressively escalating value, will have a “blind reserve” bid amount —
that amount is guaranteed by Jess Jackson and Barbara Banke to be the least
amount donated to the charity — even if bidding is below that amount and the
item is not sold. All funds raised will go to the V Foundation.
The final item will be auctioned in November. The cumulative total of all
auction proceeds will be presented to the V Foundation after Rachel Alexandra’s
last race of the season, or no later than November 30.
As bids are taken and recorded, a real-time moving graph will illustrate
where the price stands at any given moment. In addition, a cumulative running
total of money raised to date will be featured on the Kendall-Jackson web site
home page.
Every month, the winning bidders will posted and announced to the press
(unless they decline being identified). Though 100 percent of each auction
purchase will go the V Foundation for Cancer Research, purchases of auction
items are not tax-deductible.
“This is a rare opportunity for us to use the notoriety of this amazing
athlete, her appeal to both men and women, to raise money to fight a disease
that steals from us all,” said Jackson.
Rachel Alexandra, purchased by Jackson 10 days before the Preakness, became
the first filly to win the Preakness since 1924, beating a field of world-class
colts, including Kentucky Derby (G1) winner Mine That Bird (Birdstone).
The V Foundation for Cancer Research was founded by ESPN and Jim Valvano in
1993. Since that time V Foundation has raised more than $80 million and has
awarded cancer research grants in 38 states and the District of Columbia.