10/30/09
Last updated: 10/29/09 12:55 PM
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The Breeders’ Cup and Churchill Downs on Thursday unveiled the
official event logo for the 27th running of the Breeders’ Cup World
Championships, which will take place at Churchill in Louisville,
Kentucky, November 5-6, 2010.
This year’s Breeders’ Cup is being held at the Oak Tree meet at Santa
Anita Park in Arcadia, California, and consists of 14 races and $25.5
million in purses on November 6-7. The races will be televised on ABC
and ESPN and in 130 countries.
The 2010 Breeders Cup logo incorporates the Breeders’ Cup classic and
elegant purple with the Thoroughbred mark in the center of the logo and
one of the most recognizable icons in sports, the Twin Spires at
Churchill Downs shaded in silver with the center circle enveloped by a
silver outer ring. The words “World Championships” are placed in an arc
over the top of the logo and “Churchill Downs” under the circle.
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Combined, the logo captures the prestige of the Breeders’ Cup with the
timeless architecture associated with the twin spires of Churchill Downs.
The 2010 Breeders’ Cup will mark a record seventh time that Churchill Downs
will host the event.
