Churchill Downs’ exclusive online offering of 3,000 Kentucky Derby (G1) and
Kentucky Oaks (G1) reserved seat packages sold out Wednesday in 48 minutes.
The limited number of two-day ticket packages, which ranged in price from
$172 for individual first floor grandstand bleacher seats to $6,390 for a
six-seat box in the third floor clubhouse with daily access to the exclusive
Secretariat Lounge, were made available exclusively at Churchill Downs’ new
online box office,
http://tickets.churchilldowns.com.
Tickets went on sale at 12 p.m. (EST) and were sold out by 12:48 p.m.
“The demand for both Kentucky Derby and Kentucky Oaks tickets is truly
exceptional,” Churchill Downs track president Kevin Flanery said. “The rapid
sell-out of this limited offer reaffirms that these two premier racing events
comprise America’s hottest, most extravagant and glamorous springtime sports
party. Our online approach gave everyone a fair shot to purchase highly coveted
reserved seats, and we’re truly appreciative by the level of support shown by
sports fans and entertainment seekers around the world.”
The online sale of Derby and Oaks inventory was originally scheduled for
December 16, but was temporary delayed due to track officials’ concerns about a
potential data error that could have resulted in customer service issues for
some patrons. Early internal monitoring of Wednesday’s process showed no
significant system troubles.
“There was extraordinary demand with more than 50,000 online requests within
the first five minutes,” Flanery said. “We’re thrilled for those who were
fortunate to purchase reserved seats and sympathize with those who didn’t have
the luck of the draw this time around.”
Customers can advance purchase general admission tickets to the 136th running
of the Kentucky Derby for $40 and the Kentucky Oaks for $25, as well as reserved
seats to other 2010 on-track events, including six special “Downs After Dark”
nighttime racing programs.
Customers are advised to visit the online box office frequently as inventory
is continually added.