Dunkin’ Donuts will offer racing
fans the
chance to visit the “summer place to be” in style with a special in-store
contest as part of its new
partnership with the New York Racing Association (NYRA) at Saratoga Race Course. The
“40 Days at
Saratoga” sweepstakes provides Dunkin’ Donuts customers with the opportunity to
win one of 40
VIP Clubhouse packages for a day at the races at Saratoga. One prize
will be
awarded for each day of racing during the extended 2010 meet.
The VIP package includes four Clubhouse reserved seats at Saratoga,
clubhouse admission passes, post parade program books and two parking passes. A
total of 40
VIP packages will be awarded over the course of the meet, which runs from
July 23
through September 6.
Customers can enter to win by completing the “40 Days at Saratoga” entry form
available
at any participating Dunkin’ Donuts location in the greater Capital Region, the
Berkshires and
western Vermont. No purchase is necessary; must be 18 years or older to enter.
Winners will be
notified the week prior to event date.
“As we celebrate 60 years as America’s favorite all-day, everyday stop for
coffee and baked goods, Dunkin’ Donuts is thrilled to partner with The New York
Racing Association at Saratoga Race Course to be part of another beloved
tradition,” Dunkin’ Donuts Field Marketing Manager Eric Stensland said. “We look
forward to adding to the atmosphere at the track by offering exciting events and
opportunities for our customers and horse racing fans throughout the summer
meet.”
The “40 Days at Saratoga” contest is only one element of a series of events,
promotions
and special incentives brewed up by Dunkin’ Donuts that are sure to be a winning
bet for racing
enthusiasts and coffee fans throughout the 2010 meet.
Dunkin’ Donuts will guide racing fans as the title sponsor of the
time-honored Daily Double wagering tradition. The new Dunkin’ Donuts Daily
Double will be offered on both the early and late doubles held each day at
Saratoga and will be featured daily during the popular Talking Horses
broadcast on NYRA TV.
On July 26, Dunkin’ Donuts will celebrate the inaugural “Dunkin’ Donuts
Monday” at Saratoga with a named race in honor of the its new partnership with
NYRA. Each Monday, Dunkin’ Donuts customers will
receive an extra
perk by receiving $2 off the price of grandstand admission by presenting their
Dunkin’ Donuts
rechargeable card at the track admission gates.
Racing fans will be on the lookout for more than just the day’s best bets
each Monday
when three Post Parade program books sold on track will feature a commemorative
Dunkin’
Donuts 60th birthday sticker on the Dunkin’ Donuts advertisement. The lucky
program book
recipients will each receive a Dunkin’ Donuts gift card worth $60 in honor of
Dunkin’s 60th
birthday. The re-chargeable gift cards are redeemable at all participating
Dunkin’ Donuts
locations in the Capital Region.
Additionally, the Dunkin’ Donuts coffee cup and donut characters will compete
in the mascot race during the annual pre-season Open House on Sunday. Families
will have the opportunity to meet and take photos with the mascots throughout
the season opening festivities.