5/27/11
Last updated: 5/26/11 2:46 PM
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Fans can pitch in by purchasing the commemorative Zenyatta glassware set
(Courtesy of the Breeders’ Cup) |
The Breeders’ Cup Thursday announced that it has selected The V
Foundation for Cancer Research as its primary non-profit beneficiary for
the 28th running of the Breeders’ Cup World Championships, to be held
November 4-5 at Churchill Downs in Louisville, Kentucky. The V
Foundation has been the primary non-profit beneficiary of the Breeders’
Cup World Championships since 2009. During the past two years, the
Breeders’ Cup has raised more than $350,000 through donations to The V
Foundation, an organization founded by ESPN and the late Jim Valvano in
1993.
In addition to The V Foundation, the Breeders’ Cup will continue to
raise funds and awareness for equine-related charities it has supported
since its inception in 1984.
Fans will have the opportunity to make contributions to The V
Foundation through the purchase of limited edition glassware sets of
Breeders’ Cup champions GOLDIKOVA (Ire) and ZENYATTA and their record
achievements over the past three years. Each set contains three glasses
for each horse. The glasses may be purchased through
www.breederscup.com/charities.
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“The V Foundation is a magnificent organization that is committed to finding
cures for cancer, and we are proud to partner again with them this year,”
Breeders’ Cup Chairman Tom Ludt said. “We have many devoted fans that support us
and we want to give back to them by supporting an organization that helps so
many in need.”
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Sales of the Goldikova glasses will likewise support The V Foundation
(Courtesy of the Breeders’ Cup) |
George Bodenheimer, president of ESPN and ABC Sports and a V Foundation board
member, commented: “We sincerely appreciate the efforts and contributions of the
Breeders’ Cup community and fans. When we join together to make a difference, we
truly have an impact.”
The V Foundation will participate in the weeklong series of events at the
Breeders’ Cup, both on and off the track in a variety of ways:
An undercard race during the Breeders’ Cup World Championships will be
named Jimmy V “Don’t Give Up…Don’t Ever Give Up” in honor of Jim Valvano’s
legendary inspirational words.
On-site merchandise sales benefiting The V Foundation
Involvement with the Thursday kickoff Breeders’ Cup Winner’s Circle
Celebration
Activities on and off-site that will allow fans, corporations and
private donors to participate in the fundraising efforts
Digital marketing promotions
Promotional activities surrounding the 2011 ESPY Awards
Coverage of the charitable activity during ESPN/ABC’s telecast of the
2011 Championships in the United States and abroad and during the Breeders’
Cup Players’ (formerly Simulcast) Show
Special auction items
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