The Breeders’ Cup, in coordination with Sentient Jet, announced Tuesday that
Sentient will be the official title sponsor of the Breeders’ Cup Juvenile
Sprint, the recently announced 15th race of the Breeders’ Cup World
Championships.
Sentient is returning as a premier partner and the “Official Private Aviation
Sponsor” of the Breeders’ Cup for 2011, and has been a premier partner of the
Breeders’ Cup since 2008. The $500,000 Juvenile Sprint, a race for two-year-old
colts, geldings and fillies, will be run on November 4.
The Juvenile Sprint becomes the third race that Sentient will title sponsor
at the Breeders’ Cup. Sentient is also the title sponsor of two international
Grade 1 races — the $1 million Breeders’ Cup Filly & Mare Sprint, a seven
furlong race for distaffers, and the $1.5 million Breeders’ Cup Sprint at six
furlongs, for three-year-olds and up.
As a part of its current agreement, Sentient Jet commercials will air during
the live coverage of the ABC and ESPN telecasts of the World Championships.
Sentient Jet will also have a prominent media presence in Breeders’ Cup Classic
Challenge series telecasts on ESPN this summer and fall, including commercial
time and in-show elements and billboards leading to the Championships.
For the fourth consecutive year, Sentient will also continue to sponsor the
“Perfect Trip” award based upon the winners of the 68 Breeders’ Cup Challenge
qualifying races. A select panel will choose which Challenge race winner who
personifies the “Perfect Trip.” Sentient will provide that horse’s owners the
opportunity to experience their own “Perfect Trip” with complimentary round-trip
private jet travel for six people to the Breeders’ Cup World Championships.
“Sentient Jet’s support is appreciated by the horse racing industry,” said
Carter Carnegie, Breeders’ Cup senior vice president of sales and business
development. “We are pleased to have a partner in the private aviation
category that continues to recognize the importance of the Breeders’ Cup as a
marketing vehicle to reach our affluent audience.”
“It is our privilege to be sponsoring the Breeders’ Cup for the fourth year
in a row, and to have the opportunity, through our partnership, to recognize
excellence in Thoroughbred racing,” said Marty Guinoo, CEO of Sentient Jet. “We
are especially pleased to be sponsoring the new and exciting Breeders’ Cup
Juvenile Sprint, in addition to the two other Sprint races we have entitled the
past three years.
“We are also excited to once again be sponsoring the “Sentient Perfect Trip”
award and to give this year’s winner the opportunity to experience what all
Sentient clients receive: a perfect trip of their own, flying through Sentient
to this year’s World Championships.”
The Breeders’ Cup World Championships, consisting of 15 races and purses
totaling $26 million, will be held November 4-5 at Churchill Downs in
Louisville, Kentucky, and will be televised live on ABC/ESPN and to more than
120 countries.