Keeneland has expanded its wagering options to now include online — via
Keeneland Select, the official advance deposit wagering (ADW) platform of the
Keeneland Association.
Available to residents of Kentucky, Ohio, Florida, Louisiana and Arkansas,
Keeneland Select sets itself apart from other ADWs by earmarking a portion of
its proceeds to players in the form of a simple, yet lucrative rewards program
and to the industry in the form of higher purses and investment in research and
development.
“Like Keeneland itself, Keeneland Select will emphasize customer service and
attention to detail,” Keeneland President and CEO Nick Nicholson said. “By
earmarking a portion of our proceeds for areas such as player development and
racing purses, we are continuing the Keeneland philosophy of giving back and
doing what is best for the industry.”
Jim Goodman, Keeneland’s Director of Simulcasting, and industry veteran Ed
Meyer will lead Keeneland Select’s day-to-day efforts.
“We recognize that there is a large group of players who are underserved and
we think Keeneland Select’s approach will resonate with them,” Goodman said.
“Our rewards program is straightforward. For every $5,000 you wager, $50 goes
back into your account. Plus, our best players will have access to special
perks, including VIP access during Keeneland’s live meet.”
Keeneland Select is powered by TwinSpires.com, a subsidiary of Churchill
Downs Incorporated.
“It was a pleasure to be involved in the development and launch of the
Keeneland Select online wagering platform,” TwinSpires.com President Rohit
Thukral said. “The site is supported by TwinSpires.com’s technology platform and
experienced player services team, but features a user interface and customer
experience that is uniquely Keeneland’s and matches the racing association’s
storied tradition. We’re excited to see this project come to fruition.”