NYRA invites restaurants to participate in Travers 1864
Restaurant Week
by Brisnet.com
The New York Racing Association Inc. (NYRA) is inviting restaurants to
participate in the third annual Travers 1864 Restaurant Week on August 19-23.
During the five-day event, diners have the opportunity to indulge in a
three-course meal at participating restaurants in the greater Capital Region for
the prix-fixe cost of $18.64, the year of the inaugural Travers, one of the
oldest major stakes races in the country for three-year-olds.
The culinary offering will take place in the days leading up to the 143rd
running of the Grade 1, $1 million Travers Stakes on August 25 at Saratoga.
Six restaurants that participate in this year’s Travers 1864 Restaurant Week
will receive one week of on-track digital advertising at Saratoga in 2013.
Winners will be chosen at random and will have prominent branding on Saratoga’s
LED infield tote board, which will display vibrant four-color messaging an
average of 10 times per day.
Last summer, more than 60 restaurants participated in Travers 1864 Restaurant
Week as the celebration expanded to include establishments in Warren and
Montgomery counties. The 2011 numbers marked a 50 percent increase over the
inaugural year, reflective of the interest and impact of Saratoga across a
widespread geographic footprint.
The return of Travers 1864 Restaurant Week follows an October 2011
announcement from the Saratoga County Industrial Development Agency (IDA) that
detailed the extensive economic impact of Saratoga Race Course on the greater
Capital Region.
Reporting the results of a study conducted by HR&A Advisors, Inc., the IDA
announced the economic benefit of Saratoga Race Course on regional output is
estimated to exceed $200 million annually.
For more information, or to participate in Travers 1864 Restaurant Week,
please call 518-383-6183 or e-mail
ela@edlewi.com.
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