The official event logos for Kentucky Derby 140 and
Both logos were designed by SME for the sixth consecutive
Maintaining the unique color palettes of the Kentucky Derby and Kentucky
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“The 140th runnings of the Kentucky Derby and Kentucky Oaks present a return to the traditions that make
these events such a treasured part of our national pastimes,” said Edward
O’Hara, chief creative officer and senior partner of New York-based SME.
“Classic retaining shapes and flowing banners of red and pink pay homage to the
timeless and almost patriotic nature of these beloved races.”
The Kentucky Derby and Kentucky Oaks 140 marks will be
applied across a variety of merchandise and licensing opportunities. The 2014
merchandise mix at
KentuckyDerbyStore.com will feature event and lifestyle apparel for men,
women, children and pets. Other collectables, additional apparel and gift items,
including the popular collectable Kentucky Derby mint julep glassware, are
scheduled for release later this fall prior to the holiday season.
Official Churchill Downs and Kentucky Derby merchandise is
The $2 million Kentucky Derby is annually staged on the first Saturday in May at historic Churchill
The
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In recent decades, the day prior to the Kentucky Derby,
known as Oaks Day, has grown to become the third largest attended horse race in
America. The 2012 crowd was 113,820, which marked the 13th time in the last
14 years that attendance has topped 100,000.
The highlight of the day is the
Derby’s sister race, the $1 million Kentucky Oaks at 1 1/8
miles, which is the nation’s premier race for three-year-old fillies. Its focus on
fashion and celebrities rivals Derby Day and features a “Ladies First” theme.
All patrons are encouraged participate in the traditional “Pink Out” and
incorporate pink into their wardrobe.
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