Maryland Jockey Club unveils 2014 Preakness logo

The Maryland Jockey Club on Tuesday unveiled the 2014 Preakness logo for the 139th running of the $1 million Preakness Stakes. The middle jewel of Thoroughbred racing’s Triple Crown will take place May 17 at Pimlico Race Course. For the 15th consecutive year, the Leffler Agency designed the official Preakness logo. The agency’s creative branding division, BrandNU Marketing, created the logo under the design guidance of senior art director Jeffrey Sewell. In the 2014 logo, the race is well underway as three horses gallop over the word Preakness (in the logo). Stylized horses and jockeys seem to zoom in from thin-air giving a sense of movement to the illustration. A nod is given to Maryland as the state flag colors of red, black and gold are boldly used. Fresh and fun, the logo attempts to capture the race excitement that is unmistakably the Preakness.

“Creating the Preakness logo is an annual tradition for our design department
at Leffler Agency and BrandNU Marketing,” Agency President/Owner Bob Leffler
said. “We have had the honor of creating this national branding mark ever since
2000. This year’s logo is all about the speed and excitement of the race.”

The annual running of the Preakness is a classic American institution. First
contested in 1873, it is one of Thoroughbred horse racing’s most valued Grade 1
stakes races and is presently one of the largest single-day sporting events in
the United States. “The People’s Race…The People’s Party” has hosted up to
121,309 for the pivotal middle jewel of the Triple Crown.

Tickets for Preakness 139 have been on sale since October 1 and can be
purchased by calling the Preakness ticket office (877-206-8042) or by logging
onto www.ticketfly.com.

Preakness InfieldFest is a multi-entertainment festival featuring national
headlining artists on two stages, the popular MUG Club and unique attractions
throughout the day to give fans an unparalleled entertainment experience,
featuring 13 exciting races, headlined by the Preakness Stakes. Just as in
previous years, there will be tiers of pricing, based on calendar days, for
Infield and MUG Club tickets.

Seating information and ticket reservation forms for Preakness 139 can be
found at www.preakness.com/tickets.

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