Breeders’ Cup, NBC Sports Group release

Breeders’ Cup, NBC Sports Group release ‘Win & You’re In’
television schedule

The Breeders’ Cup and NBC Sports Group announced the
2015 “Breeders’ Cup Challenge Series: Win and You’re In” television schedule
featuring 18 of the best Challenge races leading to the World Championships from
top racetracks across the United States. All races will be broadcast by NBC
Sports Group and will be supported by an integrated marketing campaign.

The “Breeders’ Cup Challenge Series: Win and You’re In,”
now in its second year, consists of 10 telecasts on NBC and NBCSN and features
18 “Win and You’re In” races. Winners of these highly prestigious races, which
offer more than $13 million in purses and awards, automatically qualify for a
spot in the Breeders’ Cup World Championships at Keeneland in
Lexington, Kentucky, on October 30-31.

Six of the 10 series telecasts will be broadcast on NBC and
four will be televised on NBCSN.

The expanded NBC Sports partnership includes multiplatform
rights to the Breeders’ Cup Challenge Series races, which will also be featured
on NBC’s digital and mobile applications.

“Our 2015 season with NBC Sports Group continues a very successful expanded
network partnership with the Challenge series designed to showcase the highest
quality races from some of the nation’s premier racetracks” Breeders’ Cup President and CEO
Craig Fravel said. “The broad exposure of the
“Win and You’re In” series combined with our digital marketing initiatives give
us a great opportunity to provide fans with a clear path to the Championships
and enhance the Breeders’ Cup brand.”

Putting the spotlight on premier racetracks across the
country, the 2015 television series begins with qualifying races on Belmont
Stakes Day, June 6, from Belmont Park, in the $1.25 million Metropolitan H. (G1) and
$1 million Ogden
Phipps S. (G1).

The series continues the following Saturday evening, June
13, on NBCSN with the live telecast of the newest race to the televised series,
the $500,000 Stephen Foster H. (G1) from Churchill Downs. The 1 1/8-mile Foster will be
the first of five televised automatic qualifiers for the $5 million Breeders’
Cup Classic (G1) shown on the “Breeders’ Cup Challenge
Series” this year.

In the summer, the series jumps from coast to coast with
Classic qualifiers at Santa Anita for the $500,000 Gold Cup at Santa Anita S.
(G1) on June 27and then back east to
Monmouth Park on August 2 for the $1 million Haskell Invitational (G1), won by last year’s
Breeders’ Cup Classic winner Bayern (Offlee Wild).

There will be three programs
from historic Saratoga, including the $1.25 million Whitney (G1), $1.25 million Travers
S. (G1) and $600,000 Woodward S. (G1). The series travels back to Belmont Park in the fall for The Jockey Club Gold
(G1),
and concludes at this year’s Breeders’ Cup host site, Keeneland, for the
Shadwell Turf Mile (G1) and Spinster S. (G1), among others.

In addition, several NBC Sports Regional Networks will
present replays of select races after their initial airings on NBC and NBCSN.

“We are excited to present our second series of Breeders’
Cup Challenge telecasts, which will help to build interest as we move from the
Triple Crown races through the summer and on to the eagerly-anticipated
Breeders’ Cup World Championships in the fall,” said Jon Miller, president of
programming for NBC and NBCSN.

Last November, Breeders’ Cup and NBC Sports Group announced
a 10-year agreement in which the World Championships will be televised by NBC
and NBCSN through 2025.

NBC Sports Group’s coverage of the Breeders’ Cup will be
streamed on NBCSports.com and on the NBC Sports Live Extra app on mobile and
tablet devices. The NBC Sports Live Extra app is available on the iTunes App
Store, Google Play and Windows Store.

To support the new Challenge Series, the Breeders’ Cup will
be launching a multi-channel marketing effort that will aim to attract new fans
to the telecasts and sport.

Other Challenge platform assets include:

A dedicated Challenge Series website with unique
content and a team of writers, producers and experts, including NBC Sports Group
personality Randy Moss, focusing on racing, lifestyle and human interest
features from some of the country’s most iconic racetracks.

The Breeders’ Cup Million Dollar Finish fantasy
game, a national consumer promotion that will allow fans to play along at home
during each show to win great prizes.

Below is the “Breeders’ Cup Challenge Series: Win and
You’re In” schedule on NBC and NBCSN. Breeders’ Cup Challenge races are listed
in bold. The complete 2015 Breeders’ Cup Challenge schedule will be
released soon.

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