The New York Racing Association (NYRA) and the Ram Truck Brand will give new
meaning to horsepower in a multifaceted Belmont Stakes (G1) partnership
announced Thursday. The new sponsorship will enable the Ram Truck Brand to
integrate vehicle displays onsite as well as sponsor the $100,000 Hill Prince S.
(G3).
In the week leading up to the $1 million Belmont Stakes on June 5, a
multitude of Ram Trucks will be prominently featured throughout Belmont Park,
including locations in front of the Belmont Café and near the Clubhouse
entrance. Ram Truck brand representatives will be on-hand to answer questions as
well as providing information about the “Letters for Lyrics” national campaign.
The Ram Truck Brand and Zac Brown Band partnered for “Letters for Lyrics,” a
national letter-writing campaign aimed at U.S. soldiers deployed around the
world. Together, they want to send one million letters of appreciation to U.S.
soldiers and they will not stop until they reach that goal.
Visitors to Belmont Park will be able to write a letter to U.S. soldiers and
in exchange for writing a letter, they will receive a special compilation CD
titled, “Breaking Southern Ground.” This exclusive CD features three all-new
songs from Zac Brown Band, as well as music from artists signed to Zac Brown’s
label, Southern Ground Artists — Sonia Leigh, Nic Cowan and Levi Lowrey.
The Ram Truck Brand also will sponsor the Hill Prince on Friday, June 4, a
one-mile turf race for three-year-old horses.
“This partnership enables the Ram Truck Brand to connect directly with
current and potential customers,” said Phil Scroggin, Director of the Northeast
Business Center. “We are pleased to be able to bring ‘Letters for Lyrics’ to
Belmont Park. We hope that race fans will take a moment to write a letter of
appreciation to the men and women in the military.”