Breeders' Cup unveils Zenyatta website

Last updated: 10/12/10 5:36 PM

The Breeders’ Cup announced Tuesday the launch of www.Zenyatta2010.com, a
Zenyatta-focused website built in advance of her title defense in the 27th
running of the Breeders’ Cup Classic (G1) on November 6 at Churchill Downs.
ZENYATTA (Street Cry [Ire]) will attempt to become the first American
Thoroughbred to ever go 20-0.

The site, which will be cross-sharing content with Zenyatta’s official
website www.Zenyatta.com, will serve as an information resource on all things
Zenyatta as it relates to the Breeders’ Cup. Features of the site include:

The mighty Zenyatta has a
new website devoted to her quest for back-to-back Classic
victories
(Tara Gregg/Horsephotos.com)

* Daily updates from Zenyatta’s barn — including video and images exclusive
to the site

* Bio and pedigree information

* Photos, video and interesting facts about Zenyatta

* Bios and information on “Team Zenyatta,” including owners Jerry and Ann Moss,
jockey Mike Smith, and trainer John Shirreffs

* Streams from Zenyatta’s Facebook and Twitter feeds

“She is the star of the show. We wanted to create an environment where people
could interactively engage and share in the Zenyatta phenomenon and where we
could help educate a broader audience that may be new to Zenyatta, working with
her team to provide some behind the scenes access.” said Peter Rotondo, vice
president of Media and Entertainment for the Breeders’ Cup.

The site was built by Conover Tuttle Pace, a full-service advertising/public
relations agency in Boston.