Sentient Jet to sponsor Breeders' Cup Juvenile Sprint

The Breeders' Cup, in coordination with Sentient Jet, announced Tuesday that

Sentient will be the official title sponsor of the Breeders' Cup Juvenile

Sprint, the recently announced 15th race of the Breeders' Cup World

Championships.

Sentient is returning as a premier partner and the "Official Private Aviation

Sponsor" of the Breeders' Cup for 2011, and has been a premier partner of the

Breeders' Cup since 2008. The $500,000 Juvenile Sprint, a race for two-year-old

colts, geldings and fillies, will be run on November 4.

The Juvenile Sprint becomes the third race that Sentient will title sponsor

at the Breeders' Cup. Sentient is also the title sponsor of two international

Grade 1 races -- the $1 million Breeders' Cup Filly & Mare Sprint, a seven

furlong race for distaffers, and the $1.5 million Breeders' Cup Sprint at six

furlongs, for three-year-olds and up.

As a part of its current agreement, Sentient Jet commercials will air during

the live coverage of the ABC and ESPN telecasts of the World Championships.

Sentient Jet will also have a prominent media presence in Breeders' Cup Classic

Challenge series telecasts on ESPN this summer and fall, including commercial

time and in-show elements and billboards leading to the Championships.

For the fourth consecutive year, Sentient will also continue to sponsor the

"Perfect Trip" award based upon the winners of the 68 Breeders' Cup Challenge

qualifying races. A select panel will choose which Challenge race winner who

personifies the "Perfect Trip." Sentient will provide that horse's owners the

opportunity to experience their own "Perfect Trip" with complimentary round-trip

private jet travel for six people to the Breeders' Cup World Championships.

"Sentient Jet's support is appreciated by the horse racing industry," said

Carter Carnegie, Breeders' Cup senior vice president of sales and business

development.  "We are pleased to have a partner in the private aviation

category that continues to recognize the importance of the Breeders' Cup as a

marketing vehicle to reach our affluent audience."

"It is our privilege to be sponsoring the Breeders' Cup for the fourth year

in a row, and to have the opportunity, through our partnership, to recognize

excellence in Thoroughbred racing," said Marty Guinoo, CEO of Sentient Jet. "We

are especially pleased to be sponsoring the new and exciting Breeders' Cup

Juvenile Sprint, in addition to the two other Sprint races we have entitled the

past three years.

"We are also excited to once again be sponsoring the "Sentient Perfect Trip"

award and to give this year's winner the opportunity to experience what all

Sentient clients receive: a perfect trip of their own, flying through Sentient

to this year's World Championships."

The Breeders' Cup World Championships, consisting of 15 races and purses

totaling $26 million, will be held November 4-5 at Churchill Downs in

Louisville, Kentucky, and will be televised live on ABC/ESPN and to more than

120 countries.